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    InTouch Digital Institute

Digital Marketing Pre-Assessment

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Amazing scholarships ahead! Stay focused!

1.What is the term for the practice of optimizing your webpage to rank higher in search engine results pages (SERPs) by creating content that matches user search intent?

Pay-Per-Click (PPC)
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Content Marketing

2.What does the acronym CTR stand for in the context of online marketing metrics?

Click-Through Rate
Conversion Tracking Rate
Customer Testimonial Ratio
Content Targeting Reach

3.What is the Facebook Ads Manager used for?

Creating personal profiles
Managing Facebook business pages
Creating and analyzing ad campaigns
Sending friend requests

4.Which button allows users to subscribe to a YouTube channel?

Like
Share
Subscribe
Comment

5.What type of content requires users to prove their age before watching?

Educational videos
Family-friendly content
Mature or age-restricted content
Music videos

6.What is the YouTube Partner Program (YPP)?

A program for video editing
A program for content creators to monetize their videos
A program for viewer engagement
A program for video sharing

7.What is the significance of the "Trending" tab on YouTube?

It shows the latest music releases
It features videos that are currently popular on the platform
It highlights videos with the most comments
It showcases videos with the highest number of views

8.Total ads objective?

5
6
4
7

9.What does the term "remarketing" refer to in digital advertising?

Advertising to a target audience based on their previous online behavior
Advertising exclusively on social media platforms
Advertising to a new audience to increase brand awareness
Advertising with a focus on viral content

10.What is the primary goal of a lookalike audience in social media advertising?

To create an audience based on geographic location
To target an audience with diverse interests
To target an audience similar to existing customers or leads
To re-engage past customers

11.What is the difference between "reach" and "impressions" in social media metrics?

Reach measures the number of interactions, while impressions measure the overall engagement.
Reach and impressions are interchangeable terms in social media metrics.
Impressions measure the total number of times content is displayed, while reach measures the number of unique users who see the content.
Reach measures the total number of times content is displayed, while impressions measure the number of unique users who see the content.



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