Performance Marketing

Performance marketing starts with setting clear goals and key performance indicators (KPIs). In this module, you'll learn how to define performance goals that align with your business objectives. We'll explore different types of KPIs such as conversion rate, click-through rate (CTR), cost per acquisition (CPA) and return on ad spend (ROAS).

Successful performance marketing relies on effective advertising platforms. In this module, we'll delve into popular performance based advertising platforms such as Google Ads Facebook Ads and native advertising networks. You'll learn how to set up and optimize campaigns target specific audiences and leverage advanced targeting and retargeting techniques.

Maximizing conversions is a core aspect of performance marketing. In this module, you'll discover the principles and strategies behind Conversion Rate Optimization (CRO). We'll explore techniques for analysing website user behaviours, conducting A/B testing, improving landing page design, and optimizing conversion funnels to boost overall campaign performance.

Data-driven decision making is at the heart of performance marketing. In this module, you'll learn how to leverage data analytics tools to track and measure campaign performance. We'll explore platforms such as Google Analytics heatmaps and click tracking tools to gain insights into user behavior engagement and conversion paths.

Optimization is an ongoing process in performance marketing. In this module you'll learn how to analyze campaign data identify areas for improvement and optimize your performance marketing campaigns for better results. We'll cover strategies for budget allocation bid management ad copy refinement and audience targeting to maximize campaign performance.